Friday, April 19, 2013

Investments: An Introduction, with Thomson ONE - Business School Edition and Stock-Trak Coupon 10th edition, Herbert B. Mayo



This book is brand new just like it said on the description. I love the book has a ton of valuable information and definitely worth the price.

The book arrived quickly and was in the description described in the listing. Thanks!

Bought the book off Amazon instead of the campus bookstore. HOWEVER, the campus bookstore had bundled their book with the CengageNOW online study tool, which cost me another $69.99 seperately so I could do the online course assignments. Just double check what is needed beforehand. Nowhere in my course syllabus was the online study tool noted as being required.

The text book is well written and well organized. One concern is the preface. It depicts a website for the book indicating availability of student resources including an Investment Analysis Calculator. The web site has changed and the publisher has acknowledged that there are no student resources available.

Mayo is a clear writer who has a knack for making this material easy to understand. You may wish to compare to his other ( less expensive) textbooks that are even more basic and understandable. You should also look at the textbooks written by Bodie, Kane and Marcus. These books are somewhat more technical. I guess that most students using any of these books are only buying what is assigned. Mayo is perhaps the easiest to understand.

This is by far the worst business book I have ever owned. I could hardley make it half a page without my mind wandering. It needs more real life examples to make it more appealing and understandable to the layperson.

This book is so full of useful information and detail that I want to keep it to myself.

Mayo's "Investments" captures nearly all the relevant subjects in an increasingly complex financial frontier from simple debt instruments and equity issues to complex option strategies. I would have liked to see further mention of hedge funds though, as significant money seems to be pouring into these instruments and the student of investing would gain by knowing more about the various strategies they employ and the trading mechanisms used. Ditto for Exchange Traded Funds (ETFs). With that said, though, Mayo does a fine job providing a comprehensive basis on the investment world. Solid reference book. Strong 4 Stars.

It is a text book vs a simple reading book, however the author has done an excellent job of presenting the concepts in simple to understand format. With well writtem text and informative graphs the concepts easy to understand. Covers all types in investments instruments from stocks, bonds, options, futures and portfolio construction.

Product Details :
Hardcover: 768 pages
Publisher: South-Western College Pub; 10 edition (April 16, 2010)
Language: English
ISBN-10: 0538452099
ISBN-13: 978-0538452090
Product Dimensions: 10.2 x 8.2 x 1.2 inches

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