Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, September 10, 2013

Financial Institutions and Markets, 2nd Edition, Meir Kohn


Why do financial institutions and markets have the structure they do? Why is that structure changing? These questions are central to the scope and purpose of Meir G. Kohn's Financial Institutions and Markets, 2/e. Unlike most books designed for financial markets and institutions courses, this successful text focuses on the "why" of existing and evolving markets and instruments as well as the "how."

Financial Institutions and Markets, 2/e, makes clear the general principles and economic functions underlying all financial intermediaries. It provides a thorough discussion of the specifics of banking, insurance, pension funds, and mutual funds. In a similar fashion, the book elucidates the general principles and economic functions common to all financial markets and offers an in-depth look at the specifics of the particular markets for government securities, mortgages, corporate debt, equity, and derivatives. The final section addresses the management of liquidity and risk and discusses the safety, stability, and regulation of financial intermediaries and financial markets.
Each chapter begins with a list of study objectives and concludes with a summary. Key terms are listed at the end of each chapter and defined in marginal glossaries as they occur in the text. End-of-chapter questions are included to provide a stimulus for discussion. Accessible to a wide range of students, Financial Institutions and Markets, 2/e, is ideal for courses in financial institutions, financial markets, or a combination of institutions and markets at either the undergraduate or graduate level.

In this second edition, Meir Kohn addresses the structure of financial institutions and markets and investigates why and how existing markets are evolving. The book emphasizes a functional focus on financial intermediaries and markets such as government securities, mortgage, corporate debt, equity markets, derivatives, and market microstructure. Chapters cover liquidity and risk, regulation, and developing financial systems."--Journal of Macroeconomics

Great book. Very clear and concise. Good, clear examples. This is the best book for someone seeking to understand how the financial markets really work.

Product Details :
  • Hardcover: 704 pages
  • Publisher: Oxford University Press, USA; 2 edition (July 3, 2003)
  • Language: English
  • ISBN-10: 0195134729
  • ISBN-13: 978-0195134728
  • Product Dimensions: 1.3 x 7.6 x 9.4 inches

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Thursday, August 1, 2013

Contemporary Strategy Analysis: Text and Cases, 8th Edition, Robert M. Grant


The current and previous editions of Contemporary Strategy Analysis have seen this title become established as one of the leading strategic management textbooks in many different markets across the world. It has been adopted very widely on MBA level courses, for which it was primarily written, and also on a considerable number of undergraduate level courses. The success of this title reflects the very high esteem and regard in which Rob Grant is held across the international community of strategic management academics.


The success of earlier editions has been carried through to the current edition on which there have been two major changes: firstly, a WileyPLUS course has been developed offering a much richer collection of resources than were previously available, and secondly, a combined text and cases version of the book has been made available for the first time which has allowed us to compete more effectively against Johnson, Scholes & Whittington, the market-leading title from Pearson in the EMEA market.


This plan for the eighth edition of Contemporary Strategy Analysis has two main objectives: firstly, to further consolidate and increase our market share on MBA and Masters level courses in strategic management, and, secondly, to link in with our planned publication of Foundations of Strategy from Rob Grant and Judith Jordan which has been written and developed for the undergraduate level and also for those Masters level courses that require a briefer and more accessible coverage of the subject than is provided in Contemporary Strategy Analysis. We aim to develop a coordinated strategy for the development and publication of both titles which enables us to maximize the use of resources and online materials. This strategy also includes the development of an extensive global collection of online resources for strategic management courses that will be made available to support both titles and also other future strategy titles that will be published by other Wiley locations.


We do not propose to publish the cases only version of Grant as a separate print version and will make these cases available for sale online.

From the Back Cover
"In the strategic management textbook jungle, Contemporary Strategy Analysis stands up by its clarity and completeness. Its fluid style and vivid case examples will help students at all levels to easily grasp even the most complex issues."
—Olivier Furrer, Nijmegen School of Management, The Netherlands

"I read a few strategy books but put them all down after I bought this one. This is a clearly written, well-crafted book that eloquently combines theory with real-world examples in an easy-to-understand and compelling way."
—Amazon student review of the 7th edition

Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality. In this eighth edition, he includes an even greater focus on strategy implementation that reflects the needs of firms to reconcile scale economies with entrepreneurial flexibility, innovation with cost efficiency, and globalization with local responsiveness. The latest edition also incorporates some of the key strategic challenges of today including: post-financial crisis adjustment; the continuing rise of China, India, and Brazil; and the increased emphasis on ethics and sustainability. Additional coverage is provided on strategy adopted by not-for-profit organizations.

This text and cases combined volume includes over twenty full-length cases all written by Robert Grant, enabling students to apply concepts and techniques of strategy analysis to real-life situations. The cases, which have been completely updated, include several entirely new to this edition.

Contemporary Strategy Analysis, Eighth Edition, is suitable for both MBA and advanced undergraduate students. The textbook has been adopted by leading business schools all across the world.

Visit www.contemporarystrategyanalysis.com to access your free interactive e-book, including case and author video clips, quizzes, and glossary flashcards. Resources for instructors include an instructor’s manual, case teaching notes, test bank, teaching slides, case video clips, and extra cases.

About the Author
Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London.
Product Details :


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Saturday, July 27, 2013

Macroeconomics: Understanding the Global Economy, Hardcover, 3rd Edition, David Miles


Macroeconomics: Understanding the Global Economy, 3rd Edition is to help students – and indeed anyone – understand contemporary and past economic events that shape the world we live in, and at a sophisticated level. But it does so without focusing on mathematical techniques and models for their own sake.
Theory is taken seriously – so much so that the authors go to pains to understand the key aspects of theories in a way that will not put people off before they see how theories are useful to analyse issues. The authors believe that theories are essential to better understand the world, thus the book includes a wealth of historic and current episodes and data to both see how theories can help interpret the world and also to judge their validity.

Economies today are very inter-connected; what happens in China matters pretty much everywhere; and what happens in one (even small) country in the euro zone has implications for the whole euro area and beyond, consequently Macroeconomics, 3rd Edition adopts a very international focus.

I bought this book for my Macroeconomics course for my MBA. The book is really good since it covers all aspects related with GDP, business cycles, monetary and fiscal policies, inflation and unemployment, and so on. It's an easy reading, with recent information and data not only from US but also from other countries. Must read for those who are interested in business.


Product Details :
  • Hardcover: 622 pages
  • Publisher: Wiley; 3 edition (May 21, 2012)
  • Language: English
  • ISBN-10: 1119995728
  • ISBN-13: 978-1119995722
  • Product Dimensions: 1.1 x 7.5 x 9.6 inches

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Framework for Marketing Management (5th Edition), Paperback, Philip Kotler


This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!

As a Graduate student in an MBA program my focus has been in financial and sales. Not having any experience with marketing put me at a disadvantage.
This text managed to cover all aspects of this subject in an effective way and also provide real world examples.
A good read.

It is basically page after page of definitions and descriptions of concepts. Not many examples of good strategies. It is like reading a thesaurus. I hate this book.

This review is only for this book, not for any other books by the same authors. Yes, there is great information in this book about marketing, but I must say the greatest talent is wasted in poor writing (if they call this a book). The information is told in a very dry manner and rarely there are examples provided for ideas. It assumes you already know the author's other work. The authors' other books are much thicker, which makes me believe that this is just a "book of outlines" of all the great details in the other books. What I don't get the most is the cost, $113 at Amazon!!! Wow, I start to question the messages the authors are teaching on marketing! Who would buy this book?!! If I am not forced, I would never. There are many good marketing books out there that are fitting to modern day markets. Shame on the professors who only provide this book for the MBA classes and not providing the real marketing books!

"As a college professor I assign this book for several reasons; (1) it is concise and gives a summary overview of major topics in marketing; (2) this means that I as the teacher add in REAL TIME examples to supplement the book so the student aren't reading out-dated material; (3) it is MUCH cheaper than 'other' marketing textbooks since it is concise. I believe it is up to your teacher to add in any material that will make the content come alive for the class. This book clearly does what it intends to do - provides a concise summary of major topics so the creative teacher can add in his/her own examples, cases, simulations etc to enrich the content."



Product Details :
  • Paperback: 360 pages
  • Publisher: Prentice Hall; 5 edition (March 3, 2011)
  • Language: English
  • ISBN-10: 0132539306
  • ISBN-13: 978-0132539302
  • Product Dimensions: 0.6 x 7.3 x 8.9 inches

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