This book contains page after page of definitions and reads like a dictionary in paragraph form. The test bank (that my professor uses) is full of definition questions. At an MBA level, this is a mockery of the students' abilities. By graduate school it is safe to say we know how to memorize definitions. We are looking for applicable marketing skills, which are not addressed in this book. Waste of money!
As a Graduate student in an MBA program my focus has been in financial and sales. Not having any experience with marketing put me at a disadvantage.
This text managed to cover all aspects of this subject in an effective way and also provide real world examples.
A good read.
It is basically page after page of definitions and descriptions of concepts. Not many examples of good strategies. It is like reading a thesaurus. I hate this book.
This review is only for this book, not for any other books by the same authors. Yes, there is great information in this book about marketing, but I must say the greatest talent is wasted in poor writing (if they call this a book). The information is told in a very dry manner and rarely there are examples provided for ideas. It assumes you already know the author's other work. The authors' other books are much thicker, which makes me believe that this is just a "book of outlines" of all the great details in the other books. What I don't get the most is the cost, $113 at Amazon!!! Wow, I start to question the messages the authors are teaching on marketing! Who would buy this book?!! If I am not forced, I would never. There are many good marketing books out there that are fitting to modern day markets. Shame on the professors who only provide this book for the MBA classes and not providing the real marketing books!
"As a college professor I assign this book for several reasons; (1) it is concise and gives a summary overview of major topics in marketing; (2) this means that I as the teacher add in REAL TIME examples to supplement the book so the student aren't reading out-dated material; (3) it is MUCH cheaper than 'other' marketing textbooks since it is concise. I believe it is up to your teacher to add in any material that will make the content come alive for the class. This book clearly does what it intends to do - provides a concise summary of major topics so the creative teacher can add in his/her own examples, cases, simulations etc to enrich the content."
Product Details :
- Paperback: 360 pages
- Publisher: Prentice Hall; 5 edition (March 3, 2011)
- Language: English
- ISBN-10: 0132539306
- ISBN-13: 978-0132539302
- Product Dimensions: 0.6 x 7.3 x 8.9 inches
More Details about Framework for Marketing Management (5th Edition) [Paperback]
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