"Wow! Jack Phillips has delivered another must-read masterpiece for everyone who is involved in corporate learning. This is essential reading for all who are focused on assessing the value-added contribution of learning in the workplace. It includes brilliantly focused chapters on thoughtful concepts, and how-to approaches for measuring training in the workplace. If you only read one book, this is the one." - Frank J. Anderson, Jr., President, Defense Acquisition University
"...extremely useful in that it provides a proven approach to measuring and evaluating training & development initiatives. I have found Jack Phillips' ROI methodology invaluable. It provides a framework for conducting impact studies that has enabled my training & development department to quantify the value add of our development initiatives. The book is an easy-to-use reference and comes off of my bookshelf often!" - Lynn Schmidt, Director, Leadership Institute, Nextel Communications
Praise for the previous edition:
"The only work today which provides a step-by-step process for conducting meaningful and shatter-proof return on investment analyses." - Toni Hodges, Manager, Measurements, Bell Atlantic Network Services, Inc.
"'Return on Investment in Training and Performance Improvement Programs' is an answer to what executives are asking for- sound measurement of return on training investments. Jack Phillips summarizes everything a practitioner needs to know and do." - William C. Byham, President and CEO, Development Dimensions International, Author of 'Zapp! The Lightning of Empowerment' and 'HeroZ!'
"In this important new book, Jack Phillips provides a comprehensive and cutting-edge treatment for ROI in training. The book is a 'must' for the library of any Training and Development or Human Performance Improvement practitioner." - William J. Rothwell, Ph.D, Professor, Human Resource Development, Penn State University
The formula Phillips uses is a good one and he illustrates his model with many practical examples. There is a particularly good chapter on isolating the effects of training and this answers many of the objections raised to this sort of model where dollar amounts are calculated. The problem with the model is that it is mainly retrospective which means that you are closing the stable door after the horse has bolted in some cases. Having said that, it does deal with topics such as the collection of post program data in a thorough and clear way. If you are interested in intangible benefits of training then there is a chapter which deals with this topic. I would recommend that you also read the ASTD publication which Jack Phillips edited called 'Measuring Return On Investment'. Here there are 17 case studies which demonstrate how you can do ROI studies in the real world. Both these books are vital for anybody interested in the whole area of ROI on investment.
Dr. Phillips has simplified a very complex concept. His step-by-step recommendations to conducting ROI studies are clear and concise. However, caveat emptor! He simplifies ROI so well that it seems relatively easy; but beware: there are great hurdles to leap when conducting ROI studies. While Phillips does cover some of the most serious obstacles one may face, such as getting management buy-in, isolating training effects, and handling soft data, conducting a ROI study is by no means a cake walk. For instance, ROI is more than a fifth level of evaluation after Kirkpatrick's four. It should be conducted at all levels of evaluation, which Phillips does suggest. Furthermore, ROI, or any evaluation effort for that matter, should not be viewed as merely a summative attempt; it should be conducted in an ongoing formative manner. Every project should have an evaluation component that parallels each task through the lifecycle of the project.
Additionally, in my opinion, Dr. Phillips' conservative approach to ROI is the greatest selling point. He accounts for error in all his measurements. For instance, when collecting self-report data, he has the respondent allocate a confidence weighting to their estimates. This confidence value weights the response while taking into account error. Furthermore, when calculating values for hard data or converting soft data (i.e., work habits and attitudes) to monetary benefits, he offers formulas that result in a range and suggests that the lowest, most conservative value is reported. Converting soft data to monetary benefits can be painstaking, but Phillips very eloquently addresses the conversion. By obtaining estimates from stakeholders (with a confidence weighting, of course), soft data can contribute to the overall calculation of return on investment. Therefore, your final conservative monetary return is not only based on hard data, but it is based on the less tangible elements of your organization as well.
If Phillips' approach to calculating ROI is too quantitative or laborious for your organization, you should consider calculating the return on expectations. Return on expectations can be assessed via a concept mapping (a multidimensional scaling approach) technique derived by Dr. Bill Trochium at Cornell University. Visit www.conceptsystems.com to review his technique. With Dr. Trochium's visual approach, you have stakeholders (i.e., stockholders, executive management, clients, employees, etc.) set expectations for your organization and then assess the alignment between set expectations and the actual performance of end groups. The result is a graphic pattern match that is easily interpreted and empowers decision-makers at all levels. Concept mapping has some of the same problems inherent in ROI, such as obtaining management buy-in. However, it is much easier to conduct than an ROI study, is based on a sound measurement techniques, and produces graphical results that, when considered collectively, illustrate the expected bang for your organization's buck
Companies want their training and development programs to succeed in coaching employees and enhancing their career advancement, as well as in contributing to the bottom line, but training's results can be difficult to quantify. If you're a training officer, and demonstrating unshakable ROI is at the top of your to-do list, Jack J. Phillips's calculations can help you prove your programs' worth. His book is by no means a quick read, but it is a useful one, densely packed with details, instructions, calculations, analyses and case studies - including one highly detailed case history. getAbstract recommends this study on returns to training and development managers and to executives who want to authenticate the fiscal impact of their training and development budget.
Product Details :
Hardcover: 344 pages
Publisher: Routledge; 2 edition (August 12, 2011)
Language: English
ISBN-10: 0750676019
ISBN-13: 978-0750676014
Product Dimensions: 9.2 x 6.1 x 1.1 inches
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